Scratchpad, a fledgling startup that has built a modern productivity workspace directly on top of the Salesforce CRM, has launched a new feature that lets users update Salesforce from whatever website they are currently on, without switching tabs.
The problem Scratchpad is looking to fix is that while Salesforce is the dominant CRM tool for sales teams, it’s not always popular from a usability perspective. Scratchpad develops a suite of tools that integrate with Salesforce — spanning notes, spreadsheets, tasks, search, and more — bundles them under a nice interface, and sells them as a freemium SaaS subscription. Notable early enterprise customers include Adobe, Autodesk, Box, Snowflake, Splunk, and Twilio.
