Scratchpad raises $13 million to power-up Salesforce with a productivity workspace for sales teams

If you work in sales, there’s a good chance Salesforce will be a critical tool — the customer relationship management (CRM) platform claims nearly a fifth of the market in terms of revenue, more than triple its nearest rival.

But pervasiveness doesn’t necessarily mean popularity, with common Salesforce complaints ranging from “clunky UI” and “too much data entry” to “it’s just not user friendly.” But one startup is setting out to make Salesforce a more enjoyable and productive experience by building a modern workspace directly on top of the CRM.

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