BANT vs MEDDIC: Key Differences + How to Pick One

BANT and MEDDIC Sales Methodologies Explained

BANT and MEDDIC are sales qualification frameworks designed to help sales teams identify and prioritize high-potential prospects.

BANT provides a simple and quick approach, while the MEDDIC sales methodology offers a more detailed and comprehensive framework.

Let’s check out the breakdown of each method:

BANT stands for:

  • Budget: Does the prospect have the financial resources to buy?
  • Authority: Does the prospect have the authority to make the purchasing decision?
  • Need: Does the prospect need the product or service?
  • Timeline: What is the prospect’s timeframe for making a decision?

MEDDIC stands for:

  • Metrics: What are the quantifiable goals the prospect wants to achieve?
  • Economic Buyer: Who is the person with the final decision-making authority?
  • Decision Criteria: What are the specific criteria the prospect will use to evaluate the product?
  • Decision Process: What is the process the prospect will go through to make a decision?
  • Identify Pain: What specific pain points is the prospect looking to address?
  • Champion: Who within the prospect’s organization will advocate for the product?

Now that you know how each method works, it’s time to dive deeper and compare them.

BANT vs MEDDIC: Key Similarities and Differences

Let’s explore the common traits and unique features of these two robust sales methodologies:

3 Key Similarities Between BANT and MEDDIC

Here are the common features that BANT and the MEDDIC sales methodology share when it comes to lead qualification:

  • Qualification Focus: Both BANT and MEDDIC aim to qualify prospects early in the sales process, ensuring that sales efforts are directed towards high-potential leads.
  • Authority Consideration: Both frameworks emphasize identifying the key decision-makers.
  • Customer Needs: Both methodologies assess the prospect’s needs or pain points, albeit in slightly different ways.

4 Main Differences Between BANT and MEDDIC

Let’s take a look at the primary distinctions between BANT and MEDDIC:

1. Depth and Detail

  • BANT: This sales qualification framework is simpler and more straightforward, focusing on four main criteria.
  • MEDDIC: The MEDDIC framework is more comprehensive, covering six criteria and providing a deeper understanding of the prospect’s buying process.

2. Metrics and Pain Points

  • BANT: Focuses on basic qualification criteria without delving into detailed metrics or specific pain points.
  • MEDDIC: The MEDDIC framework emphasizes understanding the metrics and pain points driving the purchase decision.

3. Champion

  • BANT: This sales qualification framework does not explicitly include the concept of a champion within the prospect’s organization.
  • MEDDIC: Identifies and leverages a champion to advocate for the product internally.

4. Decision Process and Criteria

  • BANT: Considers the timeline but does not explicitly address the decision process or criteria.
  • MEDDIC: This sales qualification framework specifically addresses how decisions are made and the criteria used, providing a clearer roadmap for the sales process.

Now that you know everything about BANT and MEDDIC, let’s help you pick a relevant sales methodology for your sales team. 

How Do You Decide Between the BANT and MEDDIC Sales Methodologies?

Choosing between BANT and MEDDIC depends on several factors related to your sales environment, the complexity of your sales process, and the specific needs of your sales team. 

Here are some key considerations to help you decide which methodology is best for your sales organization:

1. Sales Objectives

Clarify your primary sales goals to determine which methodology aligns best with your objectives:

  • BANT: This sales qualification methodology is a good choice if your primary objective is to quickly qualify leads and efficiently move them through the sales funnel.
  • MEDDIC: MEDDIC will be more effective if your goal is to build strong relationships with prospects and deeply understand their needs.

2. Sales Cycle Complexity

Evaluate the complexity of your sales cycle to choose the most suitable methodology:

  • BANT: This sales method is best suited for simpler sales cycles where decisions are made relatively quickly. If your sales process typically involves a straightforward decision making process and shorter sales cycles, BANT’s simplicity can be a significant advantage.
  • MEDDIC: The MEDDIC sales process is ideal for complex sales environments with longer sales cycles. If your sales process involves multiple stakeholders, detailed evaluation criteria, and a thorough decision making process, MEDDIC’s comprehensive approach will be more effective.

3. Depth of Qualification Needed

Consider how thoroughly you need to qualify leads to decide on the appropriate methodology:

  • BANT: This sales qualification framework focuses on four primary qualification criteria (Budget, Authority, Need, and Timeline). It is sufficient for basic qualification but may lack depth for more intricate sales situations.
  • MEDDIC: The MEDDIC methodology provides a deeper qualification process, covering six areas (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion). This depth is beneficial for understanding the needs of a potential customer and the detailed dynamics of the buying process.

4. Team Experience and Resources

Assess your team's experience and available resources to select the most feasible methodology: 

  • BANT: The BANT methodology is easier to implement and requires less training, making it suitable for sales teams with limited experience or smaller resources. It allows quick adoption and faster qualification.
  • MEDDIC: The MEDDIC sales process requires more training and practice, which can be a barrier for less experienced teams. If your team has the experience and resources to invest in training, MEDDIC can offer significant benefits.

5. Type of Products or Services Sold

Understand the nature of your products or services to determine which methodology fits best:

  • BANT: The BANT methodology works well for transactional sales or products/services that do not require extensive customization or a deep understanding of the customer’s business.
  • MEDDIC: The MEDDIC methodology is better suited for selling complex products or services that require a detailed understanding of the customer’s business, specific pain points, and success metrics.

6. Market and Customer Dynamics

Analyze your market and customer dynamics to choose a methodology that addresses these factors effectively:

  • BANT: This sales method is suitable for markets where the buying process is relatively straightforward, and customers have clear, uncomplicated purchasing criteria.
  • MEDDIC: This sales qualification methodology is ideal for markets with complex customer dynamics, where decisions involve multiple layers of approval, detailed evaluation processes, and significant investment.

So, how do you implement your preferred method effectively and start qualifying the right leads?

7 Best Practices for Implementing Sales Methodologies Like BANT and MEDDIC

Effectively implementing sales methodologies like BANT and MEDDIC requires careful planning

In this section, we’ll take you through the best practices to ensure successful adoption and integration into your sales processes:

1. Understand the Sales Methodology

Ensure that every member of the sales team comprehensively understands BANT and MEDDIC, including each step's purpose, through thorough training and resources. This foundational knowledge is essential for effective implementation and consistent adherence.

2. Align With Business Goals

Integrate the chosen methodology with your company's overall sales strategy and business objectives to support goals such as improving win rates or shortening sales cycles. This ensures that the methodology directly contributes to the company's success.

3. Tailor to Your Sales Process

Adapt the methodology to suit your specific sales process and industry needs by customizing steps and terminology to resonate with your sales team. Personalizing the methodology enhances its relevance and effectiveness in your unique sales environment.

4. Promote Continuous Improvement

Encourage the sales team to provide feedback on the implementation and effectiveness of the methodology. Use this feedback to make iterative improvements and stay adaptable to changing market conditions.

5. Provide Training

Offer regular training sessions to reinforce the methodology and address any challenges or questions that arise. Implement a coaching program where an experienced sales leader offers guidance and support to team members.

6. Analyze Performance

Establish key performance indicators (KPIs) to evaluate the effectiveness of the methodology and routinely review sales data to identify areas for improvement. Monitoring these metrics ensures the methodology is producing the desired results.

7. Integrate With CRM Systems

Integrate the methodology into your CRM system for streamlined data collection and analysis. This helps automate parts of the methodology and ensures that all relevant information is easily accessible.

If you’re already using the Salesforce CRM, you and your sales reps can streamline sales processes using an extraordinary tool like Scratchpad.

Scratchpad: A Revolutionary Tool That Simplifies Your Sales Processes

Traditional CRM tools like Salesforce often struggle with aspects of sales pipeline management, particularly in automation capabilities, deal inspection, and forecasting accuracy.

This is where an advanced Salesforce add-on like Scratchpad becomes essential — providing significant advantages in these key areas.

The Scratchpad transformative Chrome extension enhances the capabilities of your sales teams and revenue operations.

It offers the sales manager amazing insights into deal forecasts, sales rep performance, and lead behavior. This allows sales professionals to quickly identify potential issues, offer effective coaching, and achieve their goals without a hassle.

Here are the benefits that Scratchpad provides the sales manager and sales reps:

  • Drives Process Adherence: Scratchpad enhances process adherence by streamlining Salesforce interactions, ensuring sales reps maintain essential processes efficiently. It offers intuitive views and workflow tiles — making it easier to manage and correct data in real-time. The tool also offers automated alerts that highlight missing fields or steps to ensure consistent and accurate execution of sales strategies.
  • Provides a Unified Sales Workspace: Scratchpad combines sales notes, tasks, Kanban boards, and more in one place — making it a centralized hub that allows the sales leader or sales rep to handle all sales activities.
  • AI Sales Assistant: The Scratchpad Sales AI Assistant monitors your virtual sales calls and autonomously updates Salesforce with crucial details (like MEDDIC, next steps, and more). It generates easily shareable sales call summaries and transforms these conversations into valuable insights. This streamlines the sales process by reducing manual data entry and providing sales reps and managers with clear, actionable intelligence.
  • Data Accuracy and Insight: Accurate and up-to-date sales data is crucial for effective prospecting. Scratchpad helps sales professionals maintain high-quality data in Salesforce, which in turn enables better analysis, segmentation, and targeting of prospects based on reliable information.
  • Zero Boards: Scratchpad provides daily to-do lists so that you never forget to follow up on leads and/or opportunities in the sales pipeline.

Still need clarity on some concepts relating to BANT, MEDDIC, and other sales methods?

Let’s go through a few frequently asked questions.

2 FAQs About MEDDIC, BANT, and Other Sales Methodologies

Here are the answers to some of the questions you may have about various B2C and B2B sales methods:

1. What Is the Difference between MEDDIC, MEDDICC, and MEDDPICC?

MEDDIC, MEDDICC, and MEDDPICC are three closely related sales qualification frameworks that offer structured approaches to evaluating prospects and guiding the sales process. While they share a common foundation, each framework includes specific elements tailored to different aspects of the sales environment, providing varying levels of depth and detail.

Here are the differences:

MEDDIC stands for:

  • Metrics: Quantifiable goals the prospect aims to achieve.
  • Economic Buyer: The person with the final decision-making authority.
  • Decision Criteria: The specific criteria the prospect will use to evaluate the product.
  • Decision Process: The process the prospect will follow to make a purchasing decision.
  • Identify Pain: The specific pain points the prospect is looking to address.
  • Champion: The person within the prospect’s organization who will advocate for the product.

MEDDICC adds one more component to MEDDIC:

  • Competition: Understanding who the competitors are and how they compare to your product.

MEDDPICC adds two components to MEDDIC:

  • Paper Process: The formal process of getting the deal approved and signed within the prospect’s organization.
  • Competition: Understanding who the competitors are and how they compare to your product.

2. What Are the Other Sales Methodologies That Can Drive Sales Success?

Here are the additional B2C and B2B sales methodologies that can enhance your sales strategy and drive success in various sales environments:

  • The Challenger Sale Method: The Challenger Sale Method emphasizes teaching, tailoring, and taking control. It involves sales representatives challenging customers' thinking and presenting unique insights that can reshape their needs and buying criteria.
  • SPIN Selling: SPIN Selling focuses on four types of questions: Situation, Problem, Implication, and Need-Payoff. This method helps salespeople uncover the specific needs and pain points of prospects, guiding them toward the solution.
  • Solution Selling: Solution Selling involves identifying the pain points of a potential customer and providing tailored solutions that address those specific needs. This sales methodology shifts the focus from selling a product to solving a problem, enhancing the value offered to the customer.
  • Inbound Sales: Inbound Sales is a methodology where salespeople meet buyers where they are, leveraging content and engagement to attract and nurture leads. It focuses on creating value and building trust through personalized, consultative selling approaches.
  • SNAP Selling: SNAP Selling is designed for fast-paced environments, helping salespeople connect quickly with busy prospects. It stands for Simple, iNvaluable, Align, and Priorities, emphasizing simplicity, providing value, aligning with the buyer’s objectives, and focusing on their priorities.

It’s Time to Qualify the Right Leads With BANT or MEDDIC!

As we’ve explored, choosing between BANT and MEDDIC depends on various factors. This includes your specific sales environment, objectives, and the complexity of your sales process. 

BANT’s straightforward approach is ideal for quick and simple lead qualification — making it suitable for shorter sales cycles and less complex sale scenarios. In contrast, MEDDIC’s comprehensive framework is designed for more complex sales environments — offering a deeper understanding of the prospect's needs and decision-making process.

But if you want to make the most out of your chosen sales method, you should use the right tools.

For example, if you’re using Salesforce and seek an AI-powered solution to streamline your sales activities, pick Scratchpad


This robust tool generates easily shareable call summaries, centralizes sales tasks, ensures data accuracy, organizes daily activities, and more. In essence, it provides an all-in-one platform for managing your sales activities.

Try Scratchpad for free today and lead your team into the future of sales!