Top 11 Salesforce Apps in 2024 (Features + Pricing)

What Are Salesforce Apps & Why Are They Necessary?

Salesforce apps are like extra tools that can be added to Salesforce, a platform for managing customer relationships. 

They're important for sales and go-to-market teams for a few reasons:

A. Customization

They help customize Salesforce to fit a company's specific way of doing things.

B. Extra Features

Salesforce apps add new and useful features to the basic Salesforce tools, making it easier for sales teams to get their work done.

C. Integration

These apps work well with other business tools, helping teams keep all their information in one place.

D. Automation

They can automate repetitive tasks, saving time and reducing mistakes.

E. Scalability

As a company grows, Salesforce apps can grow with them, adapting to changing needs.

F. Better Analytics

Some apps offer advanced analytics, helping sales teams understand their performance and make smarter decisions.

In short, Salesforce apps make Salesforce more personalized, efficient, and adaptable for sales and go-to-market teams.

Top 11 Salesforce Apps In 2024

  1. Scratchpad

Scratchpad is a chrome extension that offers a modern suite of sales tools enhanced with AI to help sales teams work faster, collaborate, and give leaders more visibility. 

Key Features

  • Deal Spotlights: This feature proactively helps you identify and address potential issues in the sales pipeline, allowing for early detection and resolution.
  • Rollups: Scratchpad simplifies the rollup process, removing the need to use spreadsheets for deal tracking.
  • Waterfall Analytics: Scratchpad provides a clear breakdown of sales forecast changes — ensuring forecasts are accurate, up-to-date, and aligned with the pipeline.
  • Sales Trends Analytics and Daily Snapshots: These tools help identify patterns and changes in the sales forecast, offering a detailed historical view of daily pipeline changes.
  • AI Sales Assistant: This is an advanced sales call recording feature with AI-assisted notes that streamlines documenting your sales conversation — offering deep customer interaction insights.
  • Slack Automations Library: This feature enhances sales team efficiency with various Slack alerts and automations for critical updates and reminders.
  • Enablement Cards: Scratchpad’s Enablement Cards provide immediate access to essential sales materials, like battle cards and pricing information, directly within the workflows of sales reps.
  • Deal Inspection for Risk Management: This tool offers executives and reps a quick and comprehensive solution to examine deals, identify risks, and gain detailed insights for informed decision-making.
  • Scratchpad Command: Scratchpad Command allows sales professionals to update Salesforce workflows and create records efficiently using simple keyboard shortcuts.

Customer Reviews

G2 Rating: 4.8/5 (1,400+ Reviews)


Paid plans start at $19 per user per month.

  1. Druva

Druva provides cloud data protection and management solutions. It offers a unified platform for backup, disaster recovery, and archiving of data across endpoints, data centers, and cloud applications. 

While Salesforce has its own ecosystem and applications, Druva focuses on data protection and management for a variety of platforms and services.

Customer Reviews

G2 Rating: 4.6/5 (499 Reviews)


Pricing plans are based on either TB of Data, Users, or Servers per month and range from $4 to $8 per unit depending on your plan.

  1. PandaDoc

PandaDoc is an electronic document automation platform that enables businesses to create, deliver, and eSign proposals, contracts, and other documents. It streamlines the document creation process, allowing users to customize templates, collaborate with team members, and track document status. 

PandaDoc includes features such as electronic signatures, document analytics, and integrations with CRM and other business tools, making it a comprehensive solution for managing the document workflow in a business environment.

Customer Reviews

G2 Rating: 4.7/5 (2,300+ Reviews)


Paid plans start at $19 per user per month

  1. Cloudingo

Cloudingo is a deduplication tool for Salesforce, helping users clean and maintain data by identifying and merging duplicate records. It offers features like automated deduplication and customizable matching criteria to ensure accurate and reliable data within Salesforce.

Customer Reviews

G2 Rating: 4.4/5 (35 Reviews)


Paid plans start at $2,500 per year

  1. WalkMe

WalkMe is a digital adoption platform providing on-screen guidance for users navigating software or applications. It offers step-by-step tutorials and prompts to enhance user adoption and engagement. 

WalkMe is commonly used to streamline onboarding processes and introduce new features effectively.

Customer Reviews

G2 Rating: 4.5/5 (350+ Reviews)


Pricing plans not publicly available.

  1. Qualified

Qualified provides conversational marketing and sales solutions. Their platform allows businesses to engage with website visitors in real-time through chat, qualify leads, and connect potential customers with sales representatives. 

Qualified aims to enhance the customer experience and optimize the sales process by leveraging AI-driven chat and automation.

Customer Reviews

G2 Rating: 4.9/5 (900+ Reviews)


Paid plans start at $3,500 per month.

  1. Ring Central

RingCentral is a cloud communications and collaboration platform that offers a range of business communication tools. It provides services such as voice, video, messaging, and conferencing, enabling organizations to communicate and collaborate effectively across different channels. 

RingCentral's platform is designed to enhance productivity and streamline communication for businesses of all sizes.

Customer Reviews

G2 Rating: 4.5/5 (800+ Reviews)


Paid plans start at $20 per month.

  1. Docusign

DocuSign is an electronic signature and digital transaction management platform. It enables individuals and organizations to electronically sign documents, contracts, and agreements, eliminating the need for physical signatures. 

DocuSign enhances the efficiency of document workflows, improves security, and facilitates the completion of transactions in a digital environment.

Customer Reviews

G2 Rating: 4.5/5 (2,200+ Reviews)


Paid plans start at $10 per user per month.

  1. OwnBackup

OwnBackup is a cloud-to-cloud backup and recovery solution designed for Salesforce data and metadata. It provides automated backups, data replication, and archiving to protect against data loss, corruption, or security threats. 

OwnBackup is specifically tailored to safeguard Salesforce data and ensure business continuity for organizations relying on the Salesforce platform.

Customer Reviews

G2 Rating: 4.6/5 (450+ Reviews)


Paid plans start at $2.90 per user per month.

  1. Salesforce Inbox

Salesforce Inbox is an email productivity tool integrated with the Salesforce platform, designed to streamline and enhance sales communication. It allows users to manage emails, calendar events, and customer information directly within their Salesforce environment. 

Salesforce Inbox aims to improve efficiency for sales teams by centralizing communication and providing insights to enhance customer relationships.

Customer Reviews

G2 Rating: 4.3/5 (18,000+ Reviews)


Paid plans start at $25 per user per month.

  1. Gainsight

Gainsight is a customer success platform that helps businesses monitor and manage customer relationships. It offers tools for customer analytics, engagement tracking, and proactive customer success strategies. 

Gainsight aims to enable companies to drive customer retention, reduce churn, and maximize the lifetime value of their customer base.

Customer Reviews

G2 Rating: 4.4/5 (1,300+ Reviews)


Pricing plans not publicly available.

Choose the Right Add-On to Add Value to Salesforce

Discovering the best Salesforce apps is crucial for businesses seeking to enhance their customer relationship management processes. 

These top 11 Salesforce apps can help your team optimize sales workflows, boost efficiency, and drive better overall productivity for your bottom line. 

While the benefits of Salesforce apps are evident, it’s important to avoid having too many that can lead to a crowded tech stack. This can lead to inconsistent workflows and processes across teams and scattered and siloed data that leads to poor visibility. 

For that reason, Scratchpad is the most essential addition to a GTM tech stack as it consolidates the capabilities of several different tools in one place.

It ensures you’re maximizing the potential of Salesforce by streamlining tasks, enhancing collaboration, and providing valuable insights to sales leaders. 

Try it out for free or schedule a conversation to learn more today.